Notes from the Manager
I’m being purposefully vague about the numbers here, because the reality is a little more complicated than even my wordiest strips could possibly cover. Roger Ebert explains it in pretty general terms here, but the gist of it is, the lion’s share of the ticket price goes to the film distributor for new releases. Over time, that percentage gets bigger, but of course, attendance for most films is pretty front-loaded.
That’s why candy, popcorn, and soda cost so damned much at movie theaters: it’s where they make their profit. So the point Jason is making here is that rather than show a movie they know will sell, maybe, ten tickets, they spend a few hundred extra on renting an old film print (or “virtual print”) that hopefully a hundred people or so will want to see, making a small profit (or more likely breaking even) on the film rental, but adding to the concessions sales in the process. (It’s worth noting that the general manager of a theater — i.e. Norma — also gets bonuses based on concessions sales.)
Anyway. See you Monday!
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Friday, July 31, 2015
Just like the headline says, the Multiplex: The Revenge Kickstarter project ends TODAY (Friday, July 31) at 9PM Central!
It has successfully passed the goal, so I do not need any additional funds to finish, print, and fulfill Book Three— but any additional funds raised will go toward the production and marketing of the book series: the creation of the bonus strips for Book Four (after Book Three is completed) or a second printing for Book One, for example.
While I will be setting up a BackerKit pre-order page to allow for “pre-order backers” (as BackerKit calls them) to order a selection of the physical rewards, many of the higher level Kickstarter rewards involve background appearances in the book and I need to lock down who those people are in order to get to work on the book. Therefore, those higher level reward packs are exclusively available to Kickstarter backers. Lock them down while you can!
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