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#57: Why M:i:III Only Got $48 Million

May 15, 2006

Notes from the Manager

Hey, gang. There’s an interview with me about Multiplex over at Comixpedia, as part of their movies-themed May “issue.” Check it out. And if you’re a first-time reader thanks to said interview, welcome!

Anyway, yes, it’s true: Mission: Impossible III only got $48 million on its opening weekend (this past weekend), which isn’t bad, but it’s not great, either, for being the fourth widest release ever. Since the international total kicked that up another $70 million, there’s no doubt it will make back its $150 million or so budget, but it’s pretty clear that it opened just a bit too early in the year for “summer” and/or the whole “Tom Cruise is crazy” backlash has hurt his drawing power. It’s a shame, though, because it really is a great, fun, action-packed movie, with a uniformly great cast. Hopefully some well-deserved positive word-of-mouth will do the film some justice.


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